Zeekr Survey: Europe’s EV Interest Surging, Openness to Chinese Brands Growing

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Zeekr, a global premium EV brand, surveyed over 8,000 consumers across Europe and found a sharp rise in EV interest and improving sentiment toward Chinese manufacturers.

Key Findings

EV Adoption and EV charging stations on the Rise: 3 in 5 Europeans expect to own an EV by 2030—up from 42% today. Interest is highest in the Nordics and among younger age groups.

Shifting Views on Chinese Brands: 38% of respondents are more open to Chinese EVs than a year ago; among current EV owners, this rises to 53%. Value perception is strong, with 40–50% seeing Chinese EVs as good quality and cost-effective.

Zeekr’s Competitive Edge

Up to 620 km range (WLTP)

Ultra-fast charging: 10–80% in ~10 minutes

Affordable pricing: Starting under €35,000

Packed with premium features at no extra cost

Barriers Remain: Cost, range, and infrastructure still hinder adoption—but tech is catching up. Consumers want >480km range, sub-10 min charging, and lower prices.

Zeekr is addressing these needs through its 800V platform, European R&D centers, and continued focus on premium yet affordable EVs. As innovation accelerates, so does Europe’s shift to electric mobility.

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References

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