The EV Charger market in Indonesia welcomes intelligent accelerators: ESTAR Ad Bright, the super-large screen charging station, has officially landed, solving infrastructure and profitability problems

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Recently, as the Indonesian electric vehicle market has experienced explosive growth, the pace of innovation in the charging infrastructure sector has also accelerated sharply. The global leading charging solution provider ESTAR announced that its revolutionary product - the ESTAR Ad Bright AC-22KW charging station with an integrated 43-inch intelligent advertising screen - has officially entered the Indonesian market. This move is regarded as a direct response to the Indonesian government's ambitious goal of building 50,000 charging stations by 2030, aiming to solve the current problem of insufficient charging network with disruptive technology and open up a new profit model for operators.

Target the historic opportunities presented by market expansion and infrastructure shortages

The Indonesian electric vehicle industry is at a turning point. Data shows that in the first half of 2025, the sales of pure electric vehicles soared by 267% year-on-year, reaching 35,700 units. Chinese brands dominated this market. At the same time, strong government policy support (such as imposing a 1% value-added tax on locally assembled electric vehicles) and over $900 million in local investment by giants like BYD and Geely indicate that the number of electric vehicles in use will experience a boom in the coming years.

However, compared to the surging demand, the current infrastructure of only about 12,000 charging points across the country is clearly insufficient. At this time, ESTAR introduced Ad Bright to Indonesia, precisely seizing this market gap and providing a leading-edge solution for operators who are eager to seize the initiative.

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